The idea behind iMac has never wavered: to craft the ultimate desktop experience. The best display, paired with high-performance processors, graphics, and storage — all within an incredibly thin, seamless enclosure. And that commitment continues with the all-new 21.5‑inch iMac with Retina 4K display. With the new MacBook, we set...

Media prices are falling, so advertising becomes more profitable. The combination of low prices on media and weak competition gives companies the opportunity to cheaply grab market share. Then came truly frightening times for marketing managers. How to respond? What is the optimal strategy? There are several rules of survival...